IN TEN SHOTS - WORKSHOP AND HELEN CHERRY BY AYLA BRIE

Stephen Marr,  Golden Dawn and Hallertau Beer have teamed up with some of New Zealand's best designers for 'The Marr Factory', a series of in-season fashion shows that run every night this week. Each night a member of the fashion team and a member of the Stephen Marr team are taking a series of Fujifilm Instax Mini 7's of the behind-the-scenes action.

These beautiful backstage shots were taken by Workshop photographer Ayla Brie ahead of their 'Marr Factory' show. Models wore Workshop and Helen Cherry Summer 2012-13 to a soundtrack of straight-up rock 'n roll: The Kills, Edwyn Collins, Nick Cave and all.

Photos shot on FUJIFILM Instax Mini 7. Head over here for more information on this film.