There was an interview with the Editor-In-Chief of Epic Magazine over at Pedestrian.tv and his answers were too funny to ignore, so I had to delve into the weird and incomprehensible world of Tumblr to find out a little bit more about this online rag. I think Ned Hepburn's introduction of himself pretty much sums up the tone of the content:
"Ned Hepburn is a writer, editor, and all around asshole who enjoys nothing more than treading on the little guy. He has written for Bust, Vice, and Guest Of A Guest. Women love him, and men want to be him. He is very wealthy. He finds the company of lesser minds shallow and pedantic. He is in no way writing his own bio."
It's sarcastic, self-depricating, tongue-in-cheek, and a little bit disgusting. In other words, all those 'smart' things the internet has been teaching Generation Y to learn and appreciate in whirlwind of social networks and blogospheres. Go Fug Yourself anyone?
But, get this, Epic Magazine accepts submissions and is even attempting to navigate that tricky world of paying people for online content. From Pedestrian.tv:
"People forget that words and the skill in arranging them are both invaluable gifts - a huge, huge gift, something that we seem to take for granted. The least I can do is work to make sure someone doesn't go to bed hungry and is proud of themselves, even only for the length of a sandwich and a beer. And remember to tip! That's what makes the world go 'round."
If the popularity of Epic is anything to go by, it's obviously a sign that people are starting to appreciate, original, unique and quality content online. Hopefully this is yet another sign of the tipping point to engaging and stimulating online information.