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MUM DENIM 2.0

— Posted on 21.02.2011

Jean Jones is all but over, but Opening Ceremony is continuing the legacy of the chain store who brought chambray denim to Moms (sic) in New Zealand with their continuing collaboration between Levi's. They did a dreamy mustard and burgundy corduroy collection last season and for Spring Summer 2011 they have presented an equally as impressive set of guys and girls denim threads. Check it out in this pretty awesome video advertisement:

Levi's® Chambray by Opening Ceremony from DANIELS on Vimeo.

For those of you who missed the Terry Richardson-shot lookbook, check it out:

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