BRIGHTON RIOT

One of England's most, well, English of brands, Fred Perry has teamed up with the new face of all things fashion coming from the UK, Richard Nicoll. Starting his career as an assistant at Marc Jacobs, Nicoll swiftly moved through the ranks to launch an eponymous line of his own. Furthermore, he has recently been selected to re-brand traditional fashion house Cerutti with some of his forward-thinking magic. As if all of this wasn't enough, he had time to design the aforementioned diffusion line for Fred Perry. Slick and realized, the line features on-trend block colouring, classic, sixties cuts and innovative use of the Fred Perry logo. Check it out:

Check out the rest of the collection at Fred Perry