KOLOURS

There is no denying the creative ability of director Daniel Askill, which we’ve commented on numerous times here on the site, and his obsession in exploring the human form and it’s relationship to the natural world and the elements within it.

His most recent offering is this video of a ‘fume-fuelled, slow-motion battle between three colour-clad models and a trio of ‘80s muscle cars’  for Australian fashion label Ksubi. Featuring models of the moment Bambi Northwood-Blythe, Cisco Gorrow and Heidi Harrington-Johnson and shot next to Sydney’s Kingsford Smith International Airport in a barren industrial wasteland it undoubtedly results in some beautiful imagery.

This video has been floating around for a few weeks now which we all know is forever in online terms, but thoughts on coloured denim aside, it’s still worth considering for its almost awkward positioning between commercial and creative enterprise.

While obviously it is a promotional video, with it’s slow moving, bodies on a collision course idea, it could be viewed as a watered down version of his short film ‘We Have Decided Not to Die’

Without being privy to the creative process it’s hard to know whether this is an almost off the shelf purchase of a variation of an existing video, to advertise a brand (albeit done absurdly beautifully), or whether Askill is reaching the culmination of a concept that he is now unable to move forward.