If you thought the world had had enough of both Alexa Chung and hazy backlit videos, boy were you wrong. Budget-friendly Danish brand Vera Moda has commandeered fashion's most recognisable bambi as the star of their video campaign for Summer 2012-13. Chung wanders around a leafy suburban neighbourhood hanging out, reading a book, sitting on a wicker chair - all the exciting stuff - in the kind of smock dresses, short-shorts and skinny jeans that she designs for Madewell and have given her style icon status.
As a side note after all of this Chung-casm, we started following her on Twitter recently and if she is who she says she is on the social network site she is actually pretty funny, #firstworldproblems like losing iPhones and #dirtyclothing aside. You can follow our even wittier Tweets here, thanks.