Ellery and Alice McCall deliver directional runway presentations while Emma Mullholland drops a typically unique fashion video, on day three of MBAFW 2012.
Since establishing her brand, designer Kym Ellery has pursued an absolutely 'Ellery' design aesthetic through a tight series of silhouette, fabrication and styling notes, and her Summer 2012-13 collection simply develops this for a high end, international audience - perhaps a symptom of her recent trip to New York City as part of The Australian Five. The colour palette is strict and luxurious - deep burgundy, sea foam green and white - lending itself well to a myriad silk and satin that is ruched, draped and architecturally constructed into Ellery classics: the huge, circular shoulder, the ruch-waisted short shorts and the bondage dress. Nods to the likes of Celine and Stella McCartney appear in more classic suiting pieces, which is perhaps suggestive of the market Kym Ellery wants to step into.
Ongoing purveyors of youthful fun Alice McCall presented a Scandinavian, doll inspired collection at her MBAFW show yesterday. Sun kissed hair was plaited, cheeks were rosy and lips became shadows of their former selves with a dash of paint. A couple of eloquently realised floral prints across white, bride-like dresses drives the thematic countenance of the clothing through pastel mini dresses and metallic separates.
While there's original, seasonal trend at play, Alice McCall has also called on favoured silhouettes - full skirts and firm bodices, bandage skirts and broderie anglaise detail - and the colour palette of choice for the season: highlighter pastels; the rainbow refracted through play dough or kid's colouring-in pencils.
Emma Mullholland is like the Henry Holland or Jeremy Scott of Australia: a brash designer who turns the zeitgeist on its multi-coloured
head ass with nods to an eclectic bunch of cultural references. For her summer 2012-13 collection 'Bad as I'm Guana Be' (geddit) Mullholland takes American basketball wear and the eighties to heart in this video: two models in alternate 'uniforms' battle it out for court domination. Neither actually play basketball. Directed by Alex Goddard, you can check it out below.