A couple of years ago supermodel Anja Rubik launched 25, a magazine with a vision to recreate the erotica publications of the seventies - particularly Viva and Playboy - and she hijacked media attendance at the Cannes Film Festival earlier this week to re-launch the glossy.
The first new issue is shot entirely by female photographers, including the likes of Ellen von Unwerth and Annie Leibovitz, which should provide a unique perspective on the female form and the theme of the magazine more generally. Oyster Magazine cites a Style.com interview in which Rubik said: "25 is basically directed toward very strong-minded, ambitious women, who are very comfortable with themselves and their sexuality. I was thinking a lot recently and looking how sex is approached nowadays, and nudity, and bodies. Erotica kind of disappeared. The way we approach sex is either really prude or very vulgar." Considering the magazine stars the likes of Abbey Lee Kershaw and Rubik herself it's no wonder they're comfortable with themselves. Hopefully, as Rubik states, 25 will actually challenge contemporary representations of attractiveness and sexuality and not just feature a bunch of supermodels pashing each other.
25 is available at Colette and Colette's online store, and you can check out a steamy preview trailer below.