Ever since Ruby re-branded a few years back they have released successively more impressive collections and gained successively more traction-slash-a-fanatic-following-from-young-ladies both here and overseas. So, how about for Summer 2012-13 they shoot their campaign in Australia with an equally on-the-rise model, Ollie Henderson? OK then.
Said campaign represents the shtick of the collection 'Run Run Run' perfectly: relaxed, 'tousled' even (yes, 'tousled). In a restrained colour palette of burgundy and navy, with flashes of an eighties geometric print appearing across denim and cotton drill, designer Deanna Didovich has delivered a series of wearable, versatile separates that touch on but don't vehemently adhere to seasonal trends. Check out the campaign and the full look book below.